{"id":5492,"date":"2019-04-23T08:20:55","date_gmt":"2019-04-23T06:20:55","guid":{"rendered":"http:\/\/www.internationalclassic.com\/il-signore-dellautodromo-di-monza\/"},"modified":"2019-04-23T12:54:29","modified_gmt":"2019-04-23T10:54:29","slug":"master-of-monza-racetrack-ch1","status":"publish","type":"post","link":"https:\/\/internationalclassic.com\/en\/master-of-monza-racetrack-ch1\/","title":{"rendered":"The Master of Monza racetrack &#8211; Chapter 1"},"content":{"rendered":"<h4>Mario Acquati: from the races to the Book &amp; Art Shop<\/h4>\n<p>For some, he\u2019s still \u201cthe Master\u201d: when I tell him that, Mario Aquati brushes it aside, but he smiles too. No, which \u201cMaster\u201d, him? It is all down to the library that he opened many years ago at the Monza racetrack!<br \/>\nYes, the racetrack. He saw that legend grow\u2026 actually, in a certain way \u2013 he and the racetrack \u2013 grew together, hand in hand.<br \/>\n\u2013 So it all started with the library, right?<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-1 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-1' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2592\" height=\"1728\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8186.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8186.jpg 2592w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8186-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8186-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8186-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2592px) 100vw, 2592px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Acquati shakes his head. It isn\u2019t true that everything started with the library. Just like it isn\u2019t true that he only dealt with books during his life. It won\u2019t take long for me to understand that the man who I\u2019m facing is first of all a person with an explosive vitality. An eclectic and multifaceted man, who, at the same time, is equipped with solid concreteness, who was not only able to seed projects in different areas, but also to cultivate and make them grow. He\u2019s no bookworm at all!<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-2 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-2 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-2 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-2' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ACQUATI-CI-MOSTRA-IMMAGINI.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ACQUATI-CI-MOSTRA-IMMAGINI.jpg 1440w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ACQUATI-CI-MOSTRA-IMMAGINI-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ACQUATI-CI-MOSTRA-IMMAGINI-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ACQUATI-CI-MOSTRA-IMMAGINI-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>\u2013 To recap: the Library came later. But after what? How did your business start?<br \/>\n\u2013 Well, it depends on how far back through the years you wish to go. If you want to go back to the very beginning, my passion for cars came first<br \/>\n\u2013 That\u2019s right. You were a driver too\u2026<br \/>\n\u2013 Yes, cars were my passion. At the time, my room was covered in promissory notes, because my father wouldn\u2019t give me the money to race.<br \/>\n\u2013 What was your first time like?<br \/>\n\u2013 Ah, I\u2019ll tell you about it now. I went to Poggio di Berceto, near Parma. As I was very nervous, I had also drank two cognac shots, those little ones that they used to sell on the motorway\u2026 And nothing, it ended with me tipping over. The car was an Abarth 850 and since my idol at the time was Marzotto, I remember that I didn\u2019t wear the overalls, but I wore a jacket with a waistcoat underneath it. To race, I had taken the jacket off and kept the waistcoat on.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-3 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-3 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-3 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-3' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ABRATH-850.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ABRATH-850.jpg 1440w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ABRATH-850-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ABRATH-850-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/ABRATH-850-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>\u2013 How did your passion for cars start? I seem to understand that your father didn\u2019t agree that much with it.<br \/>\n\u2013 No, that\u2019s right. I started to become fond of them around eighteen years of age. I raced a lot\u2026 with the Abarths, in Formula Three, for the NSU\u2026 in the past, there was also the Mobil Economy Run, which was a competition with the lowest consumption which was born in 1936 in the USA and later it was also launched in Europe. The cars in the race drove on a 700, 800 or 900 km road track and they had to use the lowest amount of petrol possible. It worked like the launch of the cars along an established track which \u2013 in the Italian version of the race \u2013 was from Milan to Naples. The peculiarity here was that the drivers were all journalists. Then, with time, racing on the road was forbidden as it became very dangerous. In fact, in order to use little fuel, the cars didn\u2019t stop at the traffic lights\u2026 sometimes they passed on a red light, or they even went on the pavement.<br \/>\n\u2013 Is that due to the fuel consumption?<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-4 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-4 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-4 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-4' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/NSU.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/NSU.jpg 1440w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/NSU-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/NSU-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/NSU-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>\u2013 Well, yes. If you stopped you didn\u2019t drive your kilometres\u2026 at the end, the race was abolished. Or better, it was moved to Monza, on the high speed ring but you needed a special license to participate: some kind of qualification that journalists didn\u2019t have. In order to achieve it, you had to pass a test. So they started using actual drivers. NSU called me and I participated as a duo with Gianpiero Moretti. With that NSU we came first driving along the Milan-Naples ideal track. We used around 23 litres of fuel at 80km\/h.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-5 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-5 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-5 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-5' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/sorpaelevata.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/sorpaelevata.jpg 1620w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/sorpaelevata-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/sorpaelevata-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/sorpaelevata-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>\u2013 So, passion for cars is something you were born with. But what about your business? You have already displaced me by telling me that everything did not start with the library.<br \/>\nMario Acquati smiles. Within a short time, I\u2019ve already realised that his life is like a castle: not made of cards, but with Chinese boxes, each one of which is hiding worlds.<br \/>\n\u2013 No. Everything started with steering wheels. Do you know Gianpiero Moretti?<br \/>\n\u2013 Of course: the founder of MOMO, Moretti-Monza.<br \/>\nMario Acquati nods.<br \/>\n\u2013 The founder of MOMO, which didn\u2019t actually stand for Moretti-Monza. Now I\u2019ll tell you a story. Everything started off with the idea of the steering wheels \u2013 they were so particular, also due to their colours. At a certain point, Moretti told me: \u201cLook, Mario, there is some business to be done here. What shall we do?\u201d And I answered: \u201cLet\u2019s put together a partnership!\u201d His father gave him the money, but mine didn\u2019t. You know\u2026 a partnership with two people, one of who has the money while the other one doesn\u2019t, will end the following day. So in the end, he took everything over.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-6 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-6 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-6 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-6' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2592\" height=\"1728\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8265.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8265.jpg 2592w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8265-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8265-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8265-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2592px) 100vw, 2592px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>\u2013 And what about the name?<br \/>\n\u2013 Yes, the name. In Verona, I had a partner who was called Ettore Moraia. Moretti needed him, because he had no technical expertise at all, so he started off this business calling it MOMO, which at the time stood for Moretti + Moraia. That was in 1966\/1967. The switch of the name to Moretti-Monza happened later.<br \/>\nSo the origin of Mario Acquati\u2019s business is to be traced right there. In the birth of a shop which was created on the wake of needs, taste and energies which revolved around the circuit and its rapid growth. Creating a <em>business<\/em> starting off with a legend \u2013 the passion for the cars and racing industry \u2013 it\u2019s an intuition which crosses over with a stroke of genius. Everything is about guessing the existence of a niche which was still virgin\u2026 and in the ability to occupy that niche with a pioneering spirit.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-7 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-7 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-7 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-7 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-7' class='dt-gallery-container gallery galleryid-5492 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2592\" height=\"1728\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8231.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8231.jpg 2592w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8231-300x200.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8231-768x512.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2018\/03\/IMG_8231-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2592px) 100vw, 2592px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Actually, at the time, the landscape around the racetrack must have been quite similar to the Far West. There was nothing at all. A white page to be reinvented and interpreted. The same may be said concerning the <em>business<\/em> linked with the car industry. Nobody in Italy had ever invented something of the sort.<br \/>\n\u2013 And what did the shop sell, apart from steering wheels?<br \/>\n\u2013 It was a Book and Art Shop which sold everything concerning the motor world\u2026 You need to think that it was the first shop in Italy to sell such things. I had been in Le Mans and all of this was already available there, but not here. There was only the racetrack, which didn\u2019t have anything today with today\u2019s racetrack though.<\/p>\n<p>&nbsp;<\/p>\n<p><em>By International Classic, written by Martina Fragale<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Keep following the story\u00a0<a href=\"https:\/\/internationalclassic.com\/en\/master-of-monza-racetrack-ch2\/\">The Master of Monza racetrack \u2013 Chapter 2<\/a><\/p>\n<p>Read also:<br \/>\n<a href=\"https:\/\/internationalclassic.com\/en\/master-of-monza-racetrack-ch3\/\" target=\"_blank\" rel=\"noopener\">The Master of Monza racetrack \u2013 Chapter 3<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mario Acquati: from the races to the Book &amp; Art Shop For some, he\u2019s still \u201cthe Master\u201d: when I tell him that, Mario Aquati brushes it aside, but he smiles too. No, which \u201cMaster\u201d, him? It is all down to the library that he opened many years ago at the Monza racetrack! Yes, the racetrack.&hellip;<\/p>\n","protected":false},"author":36,"featured_media":5482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-5492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-meetings","category-186","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Master of Monza racetrack - Chapter 1 - International Classic<\/title>\n<meta name=\"description\" content=\"Mario Acquati: from the races to the Book &amp; Art Shop. 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