{"id":14146,"date":"2019-08-07T07:21:18","date_gmt":"2019-08-07T05:21:18","guid":{"rendered":"http:\/\/www.internationalclassic.com\/?p=14146\/"},"modified":"2019-08-30T10:11:07","modified_gmt":"2019-08-30T08:11:07","slug":"giorgetto-giugiaro","status":"publish","type":"post","link":"https:\/\/internationalclassic.com\/en\/giorgetto-giugiaro\/","title":{"rendered":"Giorgetto Giugiaro"},"content":{"rendered":"<p>He takes his blue Staedler pencil out of his breast pocket and, while sitting at his drafting machine, he starts tracing the draft\u2026 it is a sketch of the Grifo, the Canguro, no, maybe it\u2019s the Fiat 850 Spider.<br \/>\nHe is called \u201c<em>the painter of the Madonna<\/em>\u201d, due to his representative skills, Giorgetto Giugiaro is a designer able to renew, who was brave enough to confront tradition.<\/p>\n<p>Car design is the core of his activity, while product design is the area of interest to extend to. Giorgetto doesn\u2019t put limits to his creativity. From the Nikon camera to the Marille pasta by Voiello. From the San Bernardo water bottle, to the new interpretation of the San Bitter bottle. From the \u201cSirio\u201d telephone to the high-speed train.<\/p>\n<p>\u201c<em>I admit I\u2019m lucky if\u2026 I find myself doing an exciting job\u2026 design needs to be linked to the rules of what is useful and the platonic idea of beauty; it needs to preconize the changes in the air from every point of view, comparing against the stimulating world of the new generations which represent the new that advances.<\/em>\u201d<\/p>\n<p>Garessio is a town with 3150 inhabitants, located in the high valley of the Tanaro, in the province of Cuneo. Giorgietto Giugiaro was born here. His father Mario and his grandfather Luigi were painters and loved music, while his mother Maria was a seamstress. In his father\u2019s studio, he learned the secrets of fresco art. While at home, he reproduced the Impressionists\u2019 paintings meditating on the difference between reproduction and interpretation of figures and nature.<br \/>\nHis father Mario recognised his creative talent and he convinced Giorgetto to integrate his figurative studies with the technical knowledge and exercises.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-1 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-1' class='dt-gallery-container gallery galleryid-14146 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2057\" height=\"1633\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/Giorgetto-Giugiaro-1.jpg\" class=\"attachment-full size-full\" alt=\"Giorgetto Giugiaro\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/Giorgetto-Giugiaro-1.jpg 2057w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/Giorgetto-Giugiaro-1-300x238.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/Giorgetto-Giugiaro-1-768x610.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/Giorgetto-Giugiaro-1-1024x813.jpg 1024w\" sizes=\"auto, (max-width: 2057px) 100vw, 2057px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>He moved to Turin to study at the School of Fine Arts. In the Piedmontese county town, he attended the courses of the artist Eugenio Colmo, AKA Golia, who taught him the universe of painting and drawing. Dante Giacosa singled out his attitude from his panels and he chose him to work at Fiat when he was only seventeen.<br \/>\nWhen Giugiaro left Fiat, he got a job at Carrozzeria Bertone, where he consolidated the happy dualism between technical drawing and artwork.<\/p>\n<p>His permanence at Bertone, from 1959 to 1965, resulted in twenty-six projects, the first was Alfa Coup\u00e9 2000 Sprint. Giugiaro obtained from <a href=\"https:\/\/internationalclassic.com\/en\/giuseppe-bertone\/\" target=\"_blank\" rel=\"noopener\">Bertone<\/a> the privilege to sign the sketches of the new models, which had never happened before. In 1959 he was only 21 years old, but there are no juvenile excesses in his work, only an extraordinary ideal balance between invention and validity of the job. In 1960 he was called for the national service in the Italian Alpine troops.<\/p>\n<p>After months of training in the mountains, he managed to get moved to the barracks in Bra, thanks to Nuccio\u2019s help and his portrayal skills. During this period he drew the 2+2 Ferrari 250 GT, the Aston Martin DB4, GT Jet, the 4-seater BMW 3200 CS coup\u00e9, the Maserati 5000 GT, the 2+2 ASA 1000 GT and the project of the Alfa Romeo Giulia GT, the first of the fortunate series.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-2 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-2 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 100%;\n\t\t\t\t}\n\t\t\t\t#gallery-2 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-2' class='dt-gallery-container gallery galleryid-14146 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1872\" src=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/14-1-Copia.jpg\" class=\"attachment-full size-full\" alt=\"Alfa Romeo\" srcset=\"https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/14-1-Copia.jpg 3000w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/14-1-Copia-300x187.jpg 300w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/14-1-Copia-768x479.jpg 768w, https:\/\/internationalclassic.com\/wp-content\/uploads\/2019\/07\/14-1-Copia-1024x639.jpg 1024w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>His experience at Bertone\u2019s was essential to acquire and master the technical processes and their feasibility. In 1965, Giugiaro took over management of the Ghia Style and Designing department which, at the Turin exhibition, presented the extreme Mangusta by De Tomaso and the elegant Ghibli by Maserati.<br \/>\nKnowing that he could count on his now consolidated fame, Giorgetto founded his own company, Ital Styling first, and Italdesign afterwards, together with Aldo Mantovani, his inseparable work partner and fraternal friend.<\/p>\n<p>They were put in charge of developing a completely new project: Alfasud, presented at the Turin exhibition in 1971. In the meantime, Volkswagen got in touch with him for the trio Passat, Scirocco and the legendary Golf. Giugiaro was able to demonstrate his pragmatism, these models didn\u2019t need to be trendy, but they needed to ensure a long cyclic nature of the models.<br \/>\nFiat approached Giugiaro and Mantovani for the project of the future Lancia Delta.<\/p>\n<p>He was able to represent both luxurious formal statements and the essential mobility philosophy, like the Panda legend. He won the reliability challenge: at the presentation in 1980, the Fiat Panda\u2019s strength was actually the interior and the wide transformability guaranteed by its seats. Chapman also put him in charge of the Lotus Esprit. From Hyundai Pony to the four-door Maserati\u2026 to the Uno, the BMW M1, Isuzu Piazza, De Lorean DMC12\u2026 to the Saab 9000, Lancia Thema and Fiat Croma. The sharp-cornered period, with the Tapiro, the Alfasud Caimano and the Maserati Boomerang. The trip back to the past with the three Bugatti\u2019s EB 112, EB 118 and EB 18\/3 Chiron. Under Montezemolo\u2019s personal involvement, he developed the appointments for the models Maserati 3200 GT, 4200 Spyder and Coup\u00e9 and the powerful MC12.<\/p>\n<p>Seven honoris causa degrees: three in design and four in architecture. Countless recognitions awarded to him over time, such as the \u201cSIAD Silver Medal\u201d in 1980, the \u201cPremio Compasso d\u2019Oro\u201d (Gold Compass Prize) in 1981 for the Panda design. He was honoured with the title of \u201cCavaliere del Lavoro\u201d (Knight of Work) and of the \u201cPremio Leonardo Qualit\u00e0 Italiana\u201d (Italian Quality Leonardo Award).<\/p>\n<p>His son Fabrizio followed in his footsteps and, besides the generational differences, the creative work carried out in synergy between Giorgetto and his son is of stimulating and innovative dialogue.<\/p>\n<p>\u201c<em>It\u2019s all about looking forward to exploring a search for change to what we already had, and little by little, as you create, you need to do something different\u2026 the difficult part is to prevent something from being banal\u2026 to find new paths, you need a lot of respect and your availability to learn.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He takes his blue Staedler pencil out of his breast pocket and, while sitting at his drafting machine, he starts tracing the draft\u2026 it is a sketch of the Grifo, the Canguro, no, maybe it\u2019s the Fiat 850 Spider. He is called \u201cthe painter of the Madonna\u201d, due to his representative skills, Giorgetto Giugiaro is&hellip;<\/p>\n","protected":false},"author":36,"featured_media":14122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-14146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-meetings","category-186","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giorgetto Giugiaro - International Classic<\/title>\n<meta name=\"description\" content=\"He is called \u201cthe painter of the Madonna\u201d, Giorgetto Giugiaro is a designer able to renew, who was brave enough to confront tradition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/internationalclassic.com\/en\/giorgetto-giugiaro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giorgetto Giugiaro - 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